The ESA BIC Harwell helps start-ups elevate their business

The challenge

With their award-winning innovative smartphone software, the team behind TravelAi had managed to overcome the odds faced by small start ups to win top calibre clients such as the BBC and BT. Yet despite these successes, the team still turned to the ESA BIC Harwell to make a transformation into a scalable platform technology with global ambitions.

Prior to joining the ESA BIC Harwell, TravelAi began as software called CarbonDiem, which measures carbon emissions from travel on a mobile device by detecting the mode of transport and route without the user having to enter any data or interact with their phone at all. The software is popular with large organisations because it helps to calculate emissions of employees automatically, which enables them to identify areas for improvement. Yet the team identified wider opportunities for its technology and also wanted to address its dependence on a sector exposed to political and economic change. Consequently, the company decided to widen its focus from carbon to transport, thus resulting in the birth of TravelAi in 2012 and entrance to ESA BIC Harwell.

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